How Strategy Helped Choice Hair Increase Reach, Engagement & Results
At Choice Hair, quality goes far beyond the bundles. Over the past 90 days, we partnered to bring that same level of intention and excellence to the brand’s digital strategy and the results speak for themselves. From consistent content to founder storytelling and curated community engagement, our approach led to meaningful, lasting growth across the board.
Let’s break it down
The Strategy: What We Focused On
Consistent, On-Brand Content Planning
We developed a monthly content calendar focused on education, connection, and conversion. From founder reels to product spotlights and client love, every post served a purpose.
→ 24,616 total views
→ 5,955 accounts reached (+46%)
Storytelling That Builds Trust
We leaned into authentic storytelling… especially highlighting the founder’s journey, product sourcing, and the why behind the brand.
→ Top-performing content featured the founder and client spotlights
→ Stories saw the highest engagement among current followers
→ Reels and posts helped expand reach to new audiences
Optimized Calls-to-Action
Every caption was written with intention. Whether it was “tap the link in bio” or subtle product education, we gave users a reason to explore.
→ Profile activity up +5%
→ 1,697 total actions
→ 364 external link taps (+6%)
Giveaway Strategy That Converts
A themed giveaway helped build visibility, increase engagement, and grow the community.
→ 4,534 interactions
→ +4% follower growth during the campaign
What This All Means
People are paying attention: Reach and views are growing steadily
Stories build community: That’s where followers engage most
Posts attract new eyes: Non-followers are discovering the brand
Strategy works: Consistency, clarity, and creativity are driving growth
When strategy meets storytelling, results follow. Working with TAG Media helped Choice Hair amplify its voice, connect with the right audience, and build real momentum all without sacrificing the authenticity that makes the brand so unique.
Curious what strategy could do for your brand? Let’s chat. Explore our services or reach out to get started.
-TG🤎
